![]() In the social sciences, a lot of attention is paid to methodological correctness and the quality of results. User Experience, UX research, and usability tests make sense if and only if they're performed with respect to academic methodological standards and when they're conducted, analyzed, and reported according to research standards. The only thing worse than a lack of research is unreliable, non-credible research, whose methodology, method of execution, and thus results arouse justified skepticism. It's worth keeping in mind the popular memento, according to which… The mere execution of research shouldn't justify its questionable quality. Many people take an attitude towards them (qualitative and quantitative research) that can be summarized in a simple sentence: Data isn't debatable data is obtained and used.īut there are two sides to every coin. The attitude toward research results can sometimes be too uncritical. ![]() We presumed that since something is studied, then at the same time, the results of such research are indisputable, trustworthy, and non-negotiable. ![]() The validity, reliability, and credibility of qualitative research is an issue that is rarely raised in UX research discussions.
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